Viral Marketing at its Best

With just a few days to go before the anticipated Super Tuesday primaries, director Jesse Dylan, son of legendary musician Bob Dylan, and Black Eyed Peas’ star will.i.am  have released a new music video supporting Democratic presidential candidate Barack Obama.

“Yes We Can” includes footage of a speech the Illinois senator gave after the New Hampshire primary last month, as well as celebrity appearances from John Legend, Scarlett Johansson, Herbie Hancock, Kareem Abdul Jabbar, Kate Walsh, and many others.

The video, released late Friday, is spreading around the Internet like wildfire. According to Viral Video Chart, “Yes We Can” is the top viral video of the day and has received over 365,347 views in 24 hours. In addition, more than 659 blog posts have been written about the video. Talk about rapid exposure!

The video could not have hit the Web at a better time for Obama. It’s crunch time in the presidential race, as voters from 22 states will head to the polls Tuesday to cast their ballots. “Yes We Can” is a positive, inspirational message amidst the plethora of negative political advertisements out there and allows viewers to have an emotional connection with Obama. Thousands of Americans have heard his message of hope and are now passing it onto their friends and coworkers. So many pairs of eyes viewing the video this late in the game could have a significant impact on the tight Democratic race. “Yes We Can” is an example of just how powerful viral marketing can be.

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One response to “Viral Marketing at its Best

  1. Pingback: Week’s Highlights « The PR Post

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