Godiva and The Bryant Park Hotel in New York are teaming up to create a chocolate hotel room, available to one couple for an Ultimate Chocolate Fantasy weekend in May. Highlights of the Chocolate Fantasy weekend include a private chocolate tasting, fine dining, and a chocolate spa treatment.
A demo chocolate room, which will be re-created in May, was set up in an East Village building on January 29. The room’s furniture, artwork, fixtures, and walls were made of or covered entirely in chocolate. Hanging in the “living room” was a painting built entirely of multicolored chocolate pieces inspired by Gustav Klimt’s painting “The Kiss.” Ali Larter, star of TV’s “Heroes,” is the celebrity face hired by the Belgian chocolate company for its annual contest.
Whether you are a chocolate lover or not, you have to appreciate the artistry involved in Godiva’s Valentine’s Day promotion. It’s creative, fun and fresh. It’s Willy Wonka’s Chocolate Factory meets New York City, minus the Oompa-Loompas and Violet Beauregarde, of course. I fear that if I won the package, I’d end the weekend with a stomachache and half of a wall. Regardless, a hat tip goes out to Godiva for a creative holiday marketing campaign.
Photo courtesy of Richard Drew